Lega Basket Serie A (LBA), the top tier of Italian domestic basketball, has announced a content distribution partnership with ScorePlay, a provider of AI-powered digital and media asset management solutions in sports.

Through the tie-up, the firm will centralize and streamline the league’s digital content operations across all its clubs and league events.

The LBA stated that by implementing ScorePlay, it is “creating a unified media hub that connects clubs and internal teams under one centralized platform.”

The platform will support the league's media operations across its signature events – including the Italian Cup Final Eight and the Italian Super Cup - while providing clubs with access to official content for their own communications and fan engagement initiatives.

The league expects the partnership to provide faster content distribution, improved collaboration, and streamlined workflows for managing assets of regular season games through the playoffs.

Massimo Cortinovis, head of digital strategies at Lega Basket Serie A, said: “Partnering with ScorePlay allows us to bring a more modern, efficient approach to how we manage and share content across the entire Serie A ecosystem.”

Victorien Tixier, co-founder and CEO of ScorePlay, added: “We're excited to support LBA’s vision for a more connected media ecosystem. By centralizing operations across clubs and competitions, they're setting a strong foundation for growth and innovation in one of Europe's most passionate basketball markets.”

Founded in 2021, ScorePlay serves nearly 200 sports organizations worldwide, including major soccer federations and leagues such as European governing body UEFA, and teams from the Premier League (England), and LaLiga (Spain).

In recent years, the company has partnered with Major League Soccer, Los Angeles FC, France’s LFP league body, and basketball’s international governing body FIBA.

In February 2025, meanwhile, ScorePlay secured $13 million in investment through a Series A funding round that featured several high-profile athletes and investment firms.