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04 September 2025

Daily Newsletter

04 September 2025

EverPass Media in major NFL digital-only deal ahead of 2025 campaign

All digital-only NFL games in the 2025 campaign will now be shown by EverPass Media.

Euan Cunningham September 03 2025

EverPass Media, the platform that delivers live sports content to commercial businesses, will be showing every single live digital-only game from the 2025 season of American football's top-tier NFL.

The firm unveiled earlier today that it has "renewed and expanded multiple agreements" covering the NFL in the build-up to the upcoming 2025 campaign, which gets underway on Thursday, September 4.

These tie-ups include agreements with Netflix, Amazon Prime Video, and Peacock, while the existing EverPass library of NFL rights also includes exclusive rights to the NFL Sunday Ticket game slot (featuring all Sunday afternoon out-of-market games shown by CBS or Fox).

For the first week of the 2025 NFL season, EverPass holds rights to the game between the Kansas City Chiefs and the Los Angeles Chargers in Brazil, taking place on September 5. A deal to that effect was unveiled in late July.

After that, all Thursday Night Football games will be covered by EverPass, including the game taking place on Black Friday (November 28) this year.

Alex Kaplan, EverPass Media's chief executive, has said: "We are excited to build off of our existing relationships with these partners to bring these important games to fans across the country looking to enjoy the games in the shared atmosphere of their favorite bars and restaurants. This not only showcases our strong positioning in the market, but it highlights EverPass’ commitment to being the premier provider of high-value content that drives deeper engagement for rightsholders, businesses, and patrons alike."

Additional EverPass sports offerings - outside the NFL - include Peacock Sports Pass (featuring English soccer’s Premier League, Big Ten football, and basketball), and the UEFA Champions League via the Paramount+ streaming service.

For the upcoming São Paulo game, meanwhile, YouTube will exclusively distribute its rights to residential consumers globally, as was announced in May.

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