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August 19, 2022

WWE to expand NXT talent development series into Europe

WWE says the move follows the success of its live events and talent identification efforts in Europe.

By Stu Robarts

The World Wrestling Entertainment (WWE) promotion will launch its NXT amateur series in Europe next year, it announced yesterday (August 18).

The sub-brand, which is aimed at finding the next generation of WWE talent, will be known regionally as NXT Europe.

It will build on the launch of NXT UK in 2016, through which WWE talent including Rhea Ripley, Doudrop, Gunther, and Butch has been developed and brought into the promotion’s main roster.

Last year, US broadcast network NBCUniversal signed a multi-year renewal with WWE to continue airing its weekly NXT programme domestically, while Sportsnet, the Rogers Media-owned sports broadcaster in Canada, expanded its agreement for the series too.

News of the launch follows WWE’s announcement in April that it will host its first major stadium event in the UK for 30 years on September 3.

Shawn Michaels, vice president of talent development creative at WWE, said: “Following the success of our live events and talent identification efforts throughout all of Europe, we believe this is the perfect time to expand NXT beyond the UK.”

Earlier this week (August 16), WWE raised its financial outlook for 2022 after achieving better than expected results through the first six months of the year.

The organization is undergoing a period of transition after chairman and chief executive Vince McMahon recently announced he is retiring after stepping back from his duties in June amid allegations of misconduct.

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