Global fastening and assembly material company Würth is set to become an official partner of the upcoming 2024 Men’s and Women’s EHF European Handball Championship national teams tournament.

As part of the agreement which was brokered by the EHF’s exclusive media and marketing partner Infront Sports and Media, Würth will receive visible and non-visible rights at the Men’s Euro 2024 in Germany from January 10 to 28, and the Women’s in Austria, Hungary, and Switzerland from November 28 to December 15.

The EHF told GlobalData Sport that visible rights refer "to the TV visibility" while non-visible rights include "logo integration in material such as the official poster and other official promotion material produced, logo integration on accreditations, and the possibility for presentation booths (promotion, presentation) in the arena entry area and corridors."

This will mark the first engagement for the German company at an EHF EURO event.

Martin Hausleitner, EHF secretary general, said: “We are delighted to welcome Würth to the partners’ line-up for the two upcoming EHF Euros.

“The Men’s EHF Euro 2024 will be a great opportunity to start a successful cooperation, while Würth seizes the opportunity to be present on the biggest stage of European handball and strengthen its brand in Germany and beyond.

“It makes us proud that Würth recognizes the importance of women’s handball as they become an Official Partner for the Women’s EHF Euro in 2024. We look forward to making another step forward in the promotion of the women’s game.”

Fritz Hollweck, head of sports sponsorships at Würth, added: “Handball being one of the most popular sports, we are happy to be a partner of the 2024 European Handball Championships. Handball and the skilled trades are a perfect match because most of our customers work with their hands and can relate to the challenges of such a hands-on sport.

“It was very important for us to support the European Women's Championship. So far, the focus of many companies has been on football, so it was important for us to support other sports and draw attention to and promote women's handball in particular.

“We are looking forward to the two tournaments with exciting games and great performances.”

Würth joins a host of other recently added partners for the tournament, including Freenet, Benz Sport, Gorenje, Orlen Deutschland, Deutsche Bahn, Liqui Moly, and Town & Country Haus.