The World Triathlon federation has announced a ‘landmark’ new partnership with the Hyrox series, establishing the mass participation fitness ‘hybrid racing’ concept as a recognized discipline.
This move positions Hyrox as the exclusive official operator of the World, Continental and National Championships for elite hybrid racing, which is now a classified discipline governed by World Triathlon.
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Hyrox and World Triathlon will collaborate to create new race concepts, expanding on the three primary categories that World Triaathlon competition will contest Ultimate, Fast, and Ultra.
Going forward, the national federations under World Triathlon will now have the ability to organize national-level races across age groups.
This agreement brings the two bodies together with the aim of eventually receiving Olympic and Paralympic games inclussion.
Speaking on the announcement, World Triathlon president Antonio F. Arimany said: “This agreement is the result of a full year of dedicated work between World Triathlon and Hyrox, and it is enormously gratifying to see it move from negotiation into reality.
“Hybrid Racing is a natural evolution for our movement, and this partnership will not only accelerate the growth of World Triathlon on the global stage, it will open genuine new opportunities for every one of our National Federations to grow participation, engage new audiences, and strengthen our sport at every level. This is exactly the kind of forward-looking collaboration our members deserve.
More than 2 million participants are projected to take part across 105 Hyrox races in over 30 countries during the 2026-27 season.
Earlier this month, the founders of Hyrox furthered their presence in the space, investing in the functional fitness and CrossFit competition series Xenom.
Founded in 2017 in Germany, Hyrox is an indoor fitness competition for both amateurs and professional athletes, which makes mass accessibility one of its primary selling points.
The concept has been steadily growing in popularity over the last few years, having hosted an annual pro/elite championship since 2019, and a top-tier professional circuit, known as the Elite 15, which it has leveraged into sponsorship support from high-profile brands such as Puma, MyProtein, Amazfit, and most recently, Boss Parfums.
Last month, Infront, the Switzerland-based international sports marketing company, sold its majority stake in Hyrox to a consortium led by investment firm L Catterton.
L Catterton was joined in the consortium by Hyrox co-founders Christian Toetzke and Moritz Fürste, as well as digital media and software holding company WndrCo (founded by former DreamWorks chief Jeffrey Katzenberg).
Infront Invested in Hyrox in December 2019, adding the property to its Active Lifestyle division, before acquiring a majority stake in the series in 2022.
