The Professional Darts Corporation (PDC) has announced the latest extension to its partnership with darts equipment manufacturer Winmau, which will remain an official supplier for its global events.
Winmau’s new Blade X model will become the official dartboard of PDC stage events going forward, which in 2026 will span 17 countries worldwide.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The pair say this is a "record-breaking," tying the duo up for an unprecedented 10-year term.
This will begin with the upcoming World Masters (which Winmau is the title sponsor of), which will take place in Milton Keynes, UK, from January 19 through February 1.
Winmau will also remain the title sponsor of the PDC’s developmental categories and events: the Challenge Tour, Development Tour, and World Youth Championship.
Speaking on the deal, PDC chief executive Matthew Porter said: "Winmau have been a fantastic partner of the PDC over the last four years, and this record-breaking extension reflects our shared ambition for the future of the sport."
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataWinmau first partnered with the PDC in 2022, taking over as dartboard supplier from long-serving Pegasus, which ended its affiliation after 25 years.
The darts-native brand is currently partnered with a number of the sport’s biggest names, including three-time PDC World Champion Michael van Gerwen and world number 10 Danny Noppert.
Darts coverage in the UK is primarily distributed by pay-TV heavyweight Sky Sports, which secured a deal in early 2025 to remain the home of major PDC competitions until 2030.
In October, meanwhile, UK commercial broadcaster ITV also renewed its rights agreement with the PDC until 2028.
The PDC’s wide-ranging sponsorship portfolio includes beer brand Fosters, spirits brand Fireball, tyre company Falken, food delivery service Uber Eats, life insurance provider Ton, and car company Cinch.