The deal increases Wasserman’s international portfolio and expands its global presence. (CSM)

CSM Sport and Entertainment has formally been rebranded as Wasserman after the UK agency was acquired last year by the US-based sports marketing and talent representation firm.  

The integration of the two companies has been taking place since the acquisition last October and will continue throughout 2024.

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The move will see Wasserman launch three new business units – Wasserman Live, Wasserman Rights Sales, and Wasserman Hospitality Sales.

CSM’s Middle East entities will rebrand at a later date.

The deal has increased Wasserman’s international portfolio and “the geographic reach to provide tailored services and an unrivaled network of relationships, skills, and specialisms to leading brands, properties, and talent across 27 countries and 62 cities worldwide.”

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The company now has an expanded presence across Africa, Asia, Europe, Oceania, and North and South America.

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Wasserman chairman and chief executive Casey Wasserman said: “This rebrand marks the next evolution of the global Wasserman brand. Our teams have been working collaboratively over the past six months, and we are already realizing the power of our expanded capabilities and worldwide reach, which together allow us to best serve both current and future clients.” 

Matt Vandrau, Wasserman president in the EMEA and APAC regions, added: “This is a significant milestone and an exciting new chapter. “It also sees the launch of three new business units, each of which further bolsters Wasserman’s global service offering.

“By coming together as one unified brand, we have built a unique proposition that we believe will drive the business of sports, music, entertainment, and culture for years to come.”