The US Olympic and Paralympic Committee (USOPC) is reportedly close to establishing a new business entity through which it may choose to sell commercial rights going forward.
Although an announcement has not been made, reports suggest that the USOPC has retained Raine Group, the sports financing advisory firm, to support the creation of a commercial subsidiary that will house the USOPC’s commercial rights, for the purpose of selling a minority ownership stake (or stakes) in that vehicle.
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The move would leverage the growing interest in Olympic and Paralympic competition in the country ahead of the Los Angeles 2028 Games (the first Summer Games hosted in the US since 1996) and the 2034 Winter Games in Utah, for an immediate revenue boost.
A USOPC spokesperson told the Sky News outlet: “As part of our responsibility to maximise that opportunity for the athletes and NGBs (national governing bodies) we serve, the USOPC is evaluating a range of commercial models to generate greater resources in support of its mission.
"We've been in ongoing conversation with athlete and NGB leaders during this process, and that will continue. Any path forward will preserve the USOPC's mission, governance, leadership, and commitment to Team USA athletes.
"This is a moment of real momentum for Team USA. With LA28 and Utah-2034 on home soil, and Team USA's commercial rights returning to the USOPC after the LA28 Games, we're building the capabilities to better grow and support the Movement for generations ahead."
“Several” potential investors have supposedly already been tapped for participation.
The US leads the all-time Olympic and Paralympic medal tables by a significant margin, and combined with the strength of the US media market, it makes the USOPC perhaps the most commercially viable Olympic Committee on the planet from an investment perspective.
That is reflected in the body’s strong commercial performance over the last few years.
In 2025, a non-Olympic year, the body generated $282 million in revenue, of which $154.8 million came from sponsorship and licensing income.
In 2024, when the games were staged in Paris, the figure was even greater, with sponsorship revenue at $188 million, while broadcast revenue from rights sold to NBC was $213.6 million.
Across the entire four-year cycle ending with Paris 2024, the body generated $746.4 million in sponsorship revenue and $531.8 million in broadcast revenue, illustrating the strong commercial platform and value proposition for prospective investors.
Those figures are likely to be overshadowed by the prospect of a home game in 2028.
The USSOPC is already racking up a swathe of new high-profile sponsors ahead of the games.
Most recently, that includes home and auto insurance partner Allstate, banking firm JPMorganChase, car brand Honda, and consultancy firm Korn Ferry.
