The US Ski and Snowboard national governing body has announced a new multi-year partnership with iconic Italian brand Pirelli.
Through the agreement, Pirelli becomes an official partner of the organization through the 2028-2029 season.
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Pirelli will activate around athlete-led content, digital and broadcast media, and additional experiences, and will also have a presence on the US Alpine Ski Team uniforms and at domestic Alpine World Cup events.
The deal expands the company's portfolio of sports partnerships, including its exclusive tire supplier deal for the Formula 1 motor racing series.
That global tie-up, which has been in place since 2011, was renewed in June until 2028.
Pirelli also has partnerships in sports such as tennis, soccer, and sailing.
Claudio Zanardo, CEO of Pirelli North America, said: “The US is a key market for Pirelli, and this partnership represents another important step in strengthening our relationship with consumers across the country.”
