Ultimate Fighting Championship (UFC), the mixed martial arts promotion, has entered into a merchandise-based collaboration with a branch of global giant Amazon.

Through a deal announced on July 29 with the Amazon Merch on Demand sector of that company, UFC-branded merchandise and apparel are now available for purchase inside Amazon’s US stores.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

This range includes t-shirts, hoodies, sweatshirts, long-sleeve shirts, and tank tops, as well as a variety of accessories.

This new catalog is available, both parties have announced, through “UFC’s participation in Amazon Merch on Demand, the innovative print-on-demand service that allows consumers to shop for fan merchandise with convenience and speed.”

The selection of UFC merchandise available in Amazon’s US stores can be viewed through the ‘UFC Powered by Zappos’ online page. 

The initial tie-up in this sector between UFC and Amazon began last year when Zappos.com – a subsidiary Amazon-owned brand – became the exclusive manufacturer and distributor of licensed UFC apparel and accessories in US stores. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Tracey Bleczinski, senior vice-president of global consumer products at UFC, said: “We’re thrilled to work with an incredible company like Amazon to enhance our fan gear with a broad array of new products with original designs for UFC fans … UFC fans are deeply passionate and loyal, and our fan gear is an authentic way for them to show their love and pride for the sport and stay connected to the brand.”