UEFA, European soccer’s governing body, has begun the process of inviting bids from companies interested in creating a range of branded UEFA-licensed body care products.
The organization is aiming to strike licensing deals for a range of products across the 2024-27 cycle of its top-tier club competitions – the UEFA Champions League (UCL), Europa League, and Europa Conference League, as well as the UEFA Super Cup, the UEFA Youth League, and UEFA Futsal Cup Finals.
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Swiss-based UEFA is inviting proposals from “suitably qualified companies, ideally with experience working with sports properties.”
Brands have until November 22 at 12:00pm Central European Time to submit offers, by emailing uccpartners@team.ch. The Team Marketing agency handles club competition commercial and media rights sales for UEFA.
The body care products available for licensing include deodorant, aftershave, shower gel, and toiletry bags.
In their correspondence with UEFA, interested parties should include a company profile, details of any similar licenses held, and examples of other licensed products currently being developed.
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By GlobalDataEarlier this month, UEFA announced it would be opening a bidding process for companies interested in producing a range of licensed products across four sectors, by the end of the year.
These sectors are as follows: anti-counterfeiting authenticity identifiers, business accessories, manufacturer-unbranded wristwatches, and replica trophy products.
At the end of October, meanwhile, the continental body began the process of selecting a partner for the creation of UEFA club competition shirt patches.
