The body care product licenses will run through the 2024-27 cycle of UEFA’s club competitions. (Marco Luzzani/Getty Images)

UEFA, European soccer’s governing body, has begun the process of inviting bids from companies interested in creating a range of branded UEFA-licensed body care products.

The organization is aiming to strike licensing deals for a range of products across the 2024-27 cycle of its top-tier club competitions – the UEFA Champions League (UCL), Europa League, and Europa Conference League, as well as the UEFA Super Cup, the UEFA Youth League, and UEFA Futsal Cup Finals.

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Swiss-based UEFA is inviting proposals from “suitably qualified companies, ideally with experience working with sports properties.”

Brands have until November 22 at 12:00pm Central European Time to submit offers, by emailing uccpartners@team.ch. The Team Marketing agency handles club competition commercial and media rights sales for UEFA.

The body care products available for licensing include deodorant, aftershave, shower gel, and toiletry bags.

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In their correspondence with UEFA, interested parties should include a company profile, details of any similar licenses held, and examples of other licensed products currently being developed.

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Earlier this month, UEFA announced it would be opening a bidding process for companies interested in producing a range of licensed products across four sectors, by the end of the year.

These sectors are as follows: anti-counterfeiting authenticity identifiers, business accessories, manufacturer-unbranded wristwatches, and replica trophy products.

At the end of October, meanwhile, the continental body began the process of selecting a partner for the creation of UEFA club competition shirt patches.