TAG Heuer, the Swiss luxury watch brand, has renewed its multi-year partnerships with the Indianapolis Motor Speedway (IMS), the historic US racing circuit, and IndyCar, the US elite-tier series of open-wheel motor racing.
The manufacturer will continue as the official watch, timepiece, chronograph, and smartwatch of IndyCar and the Indianapolis 500. TAG Heuer also will remain as a presenting sponsor of the Hulman Terrace Club hospitality suites at IMS.
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As part of the deal, TAG Heuer will provide a special edition watch to the winning driver and chief mechanic of the Indianapolis 500 and the NTT IndyCar Series champion driver.
The Swiss watchmaker will also produce a special edition Indy 500 watch, expected to launch to consumers this May.
TAG Heuer branding will continue to be visible around the IMS, including high-visibility locations on the IMS Pagoda and IMS Scoring Pylon year-round, and on the retaining wall near the Yard of Bricks start-finish line during May.
The brand first began its partnership with IndyCar in 2014, and with the Indianapolis 500 and IMS in 2004.
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By GlobalDataEarlier this year, PPG, the paints and coatings supplier, also announced an extension of its partnerships with the IMS and IndyCar through 2029.
