Heavyweight sports technology firm Sportradar has expanded its tie-up with nascent predictions market operator Polymarket, adding top-tier soccer and basketball to the existing relationship between the pair.
The significant expansion adds properties including German soccer's Bundesliga, Euroleague Basketball, Australia's National Basketball League, the Chinese Basketball Association, and tennis' grand slams, to the current deal.
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Sportradar will now extend its provision of sports data, streaming, and integrity services to Polymarket for those leagues and properties.
Specifically, services provided include: premium sports data and live odds; audiovisual content (live streaming); fan engagement solutions; marketing and customer acquisition services; and integrity provision.
This deal expansion comes only a few days after Sportradar extended its data and audiovisual (AV) betting rights agreement with Euroleague Basketball, the organizer of top European club competitions.
Sports bodies and other properties already falling under the pair's deal include men's tennis' ATP Tour, Major League Baseball (MLB), the National Hockey League, Major League Soccer, and the Ultimate Fighting Championship.
Carsten Koerl, Sportradar's chief executive, commented: "Prediction markets represent a compelling adjacent growth opportunity, and Sportradar is cementing its role as the foundational infrastructure powering this ecosystem. Accurate real-time data, premium live content, and a robust integrity framework are what allow these markets to price efficiently, settle reliably, and retain the confidence of participants."
August has already seen Sportradar appointed by Liga Asobal, Spanish men's handball's top-tier, to manage the global marketing and distribution of the property's AV rights. The agreement also includes the management and use of the competition's official data.
Ari Borod, president of sports business development at Polymarket, added: "Expanding our relationship with Sportradar across more than 20 leagues and competitions gives Polymarket access to premium sports data, live content and integrity services at an unprecedented scale. We’re excited to continue building on this partnership as we expand our sports offering.”
In terms of recent Polymarket activity, the firm was unveiled as the prediction market partner of the iconic New York Yankees MLB franchise earlier this month.
Polymarket will receive prominent branding inside its 46,537-capacity Yankee Stadium home throughout the remainder of the 2026 MLB season on LED digital signage and a rotating display behind home plate.
Similarly, the Yankees and Polymarket will also collaborate to offer ‘exclusive’ fan engagement experiences in person at Yankees fixtures.
Polymarket is also the official predictions partner of MLB.
