Sportradar, the sports technology company, has partnered with Sportsnet, the Rogers Media-owned sports broadcaster in the country.

Under the deal, Sportradar will deliver real-time statistics, player information, and advanced data sets throughout Sportsnet broadcasts to Sportradar's OnAir service, as well as enhanced digital graphics and in-depth research in Sportsnet’s Major League Baseball (MLB) and National Hockey League (NHL) broadcasts. 

Additionally, fans will have access to both statistical experts and radar360, Sportradar's web-based research application.  

Sportradar’s partnership will cover all Sportsnet brands, which includes their regional channels, East, Ontario, West, and Pacific, as well as Sportsnet One, Sportsnet 360, Sportsnet World, Sportsnet+, the Sportsnet Radio Network, Sportsnet.ca, the Sportsnet app, and podcasts. 

Brian Josephs, head of regional sales in North America at Sportradar, said: "We are proud to partner with Sportsnet, a market leader, who is committed to entertaining and informing Canadian sports fans.

"This collaboration showcases Sportradar’s expertise in enhancing sports content through data and technology. Together, we will bring fans closer to the action, providing them a unique, more engaging viewing experience." 

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By GlobalData

Earlier this month, the Ultimate Fighting Championship (UFC) mixed martial arts (MMA) promotion agreed a new long-term broadcast deal in Canada with Sportsnet, while Sportradar was named as the official technology and services provider to Caribbean and Latin American betting operator Caribbean Cage.