Sportradar, the sports technology firm, has retained betting data and audiovisual rights to the iconic Wimbledon (The Championships) tennis tournament with a new multi-year renewal following the acquisition of the IMG Arena business.
IMG Arena, which Sportradar acquired in November 2025, held the rights to three of tennis’ four ‘Grand Slam’ majors, Wimbledon, Roland Garros (French Open), and the US Open, rights that transferred to Sportradar upon completion of the purchase.
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Now, Sportradar has ensured that it will retain the rights to Wimbledon beyond the upcoming 2026 edition with this multi-year tie-up, meaning it may continue to offer betting data around Wimbledon fixtures for international operators, and broadcast rights for those same operators.
The 2026 edition of Wimbledon will begin on June 29, and run through July 12.
Speaking on the agreement, Sportradar executive vice president for rights and strategic projects Moritz Gloeckler said: “The Championships is one of the most iconic properties in global sport. Working exclusively with the All England Club allows us to bring the most accurate, real-time data from Wimbledon into the global betting ecosystem, and to the integrity services we will also provide.”
With a long-term partnership agreed, Sportradar has said it will now expand its Wimbledon coverage with enhanced betting data and visualization offerings, including micro-betting and deeper player markets.
Gloeckler continued: “By integrating advanced live markets and micro betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game and set.”
Paul Davies, the associate director for broadcast, production, and media rights at Wimbledon organizers the All England Club, added: “We are pleased to extend our relationship with Sportradar, and for the distribution of Wimbledon’s official data and audiovisual betting rights.
“Ensuring that accurate, official data from The Championships is delivered globally is important for protecting the integrity of our event while supporting innovation in how fans engage with the sport.”
With the other Grand Slam tournaments, and various other tennis rights, Sportradar delivers coverage of over 40,000 tennis matches per year.
Other rights that transferred to Sportradar with the IMG Arena purchase included the US’s Major League Soccer and National Women’s Soccer League, and golf’s PGA Tour, as part of a client base that spanned over 70 rightsholders from 14 sports, encompassing 38,000 events of data rights coverage, and 29,000 events of streaming rights coverage.
Sportradar took control of that substantial client portfolio, without paying any cash towards it.
Indeed, the tie-up involved Endeavor, the media giant that owned IMG Arena previously, paying Sportradar around $103 million to take over IMG Arena’s global portfolio of betting rights, with the agency shelling out a further $122 million to certain sports rightsholders.
Overall, the media heavyweight spent close to $225 million to rid itself of the business, with the sale having been announced in advance of Endeavor being taken private by Silver Lake.
Recently, Sportcal (GlobalData Sport) sat down with Brian Josephs, vice president for the Americas at Sportradar, to discuss the firm’s recent tie-up with US basketball’s elite NBA, which has involved the integration of new technological affordances across league coverage.
Read more: Sportradar and NBC sink innovative NBA three-pointer.
