Sportfive, the international sports marketing agency, has been named the official sales partner for upcoming soccer video game EA Sports FC.

Through a deal struck with the game's developer Electronic Arts (EA) Sports and announced yesterday (May 25), Sportfive is tasked with securing and managing commercial partnerships for the title.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

It continues the agency's relationship with EA, having previously worked on marketing and rightsholder relationships, strategic consulting, and campaigns with professional soccer clubs for the FIFA title that EA Sports FC will succeed when it is launched later this year.

It was announced in May 2022 that the long-standing partnership between EA Sports and soccer's global governing body FIFA would be coming to an end after the two could not agree on a new deal.

Carl Woodman, UK managing director and president of global sales at Sportfive, said: “For almost two decades we have had a strong relationship with EA Sports across the biggest sports video game franchise in the world.

"This moment presents a fantastic opportunity for potential partners to be associated with EA Sports FC from the beginning. Sportfive and EA Sports have a long history together with the sports marketing agency providing support to both EA and its partner football clubs.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We are very proud to further strengthen our relationship and to accompany EA Sports on their journey building the future of interactive football.”

Earlier this week, it was announced that Sportfive has also partnered with the Saudi Esports Federation to provide strategic sales support and project management.