The Swiss Football League, club soccer’s domestic governing body, has appointed sports data and technology company Stats Perform as its official data provider in a three-year deal.  

The agreement, announced today (July 26), covers the top-tier Swiss Super League and the second-tier Challenge League from the 2023-24 season through 2025-26 and will see Stats Perform offer deeper insights and real-time statistics on players and clubs through the company’s Opta data platform and PressBox Graphics visual tool.

SFL said the partnership will enhance fan experiences and provide a “strong platform to grow sponsors.”

Frank Schaffner, SFL’s chief digital officer, said: “Stats Perform’s advanced AI technology and innovative solutions, including PressBox Graphics powered by deep real-time stats, will revolutionize the way we present our games and engage our fans.

“This partnership signifies our commitment to delivering high-quality experiences and memorable storytelling that enriches the on-field action for our fans, media, and sponsorship partners.”

Steve Xeller, Stats Perform’s chief revenue officer, said: “I’m especially pleased the SFL has chosen to add PressBox Graphics. It is smart Opta-powered tech to enhance social, news media, and broadcasts with brilliant graphics before, during, and after games, making it easier to attract and retain fan attention, as well as grow sponsorships.”

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By GlobalData

The new deal adds to Stat Perform’s growing portfolio of soccer clients, which includes England’s Premier League, Spain’s LaLiga, France’s Ligue 1, Italy’s Serie A, and the German Bundesliga.

It is also the latest in a line of deals struck this year after announcing an exclusive data and video distribution deal with governing body Tennis Australia ahead of the Australian Open grand slam tournament in January.

In February, the company expanded its partnership with the United Soccer League, the organizer of the second and third-tier North American men’s competitions, running through at least 2028, while in April, it signed a long-term extension and expansion of its agreement for the scouting team at Serie A side Bologna to use its Opta Vision artificial intelligence-assisted data package.