Rugby Australia (RA), the governing body of rugby union in the country, has secured a multi-year extension with domestic fitness accessories and education brand PTP.
The extension builds on the pair’s original agreement, struck in 2020, and will see PTP continue as an official supplier to the Wallabies (men’s), Wallaroos (women’s), and Australian Sevens teams.
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Specifically, PTP will provide RA’s high-performance program with its strength, core, mobility, and recovery range of products to support the fitness of the country’s national teams through 2027.
PTP will also continue to collaborate with RA’s medical and athletic performance staff to develop high-performance equipment to suit the modern demands of professional rugby.
The extension comes as RA continues to bolster its commercial partnership slate as the country prepares to host major international tournaments, including the top-tier men’s Rugby World Cup in 2027, and the Women’s Rugby World Cup in 2029.
Most recently, the governing body secured a four-year partnership with soft drinks giant Coca-Cola, which becomes the official hydration and energy drink partner of the Australian teams.
This year also saw RA announce new agreements with Australian whisky brand Starward, global financial services company Corpay, and UK sportswear brand Castore, which will continue as the body’s kit supplier until at least the end of 2030.
Commercially, Rugby Australia is riding the crest of a wave after a strong 2025, headlined by record profit in the wake of a successful British & Irish Lions tour of the country.
The figure, standing at A$70.8 million ($50.8 million), represented the largest net profit Rugby Australia has ever posted, with the closest figure being the A$32.9 million it recorded when it last hosted the Rugby World Cup in 2003.
RA had been banking on a lucrative tour after multiple years of heavy financial losses, and now freed from its debt, is set to focus on investing in infrastructure for future events, particularly the 2027 Rugby World Cup and the 2029 Women’s Rugby World Cup, both of which it hopes will also be strong financial successes.
While rugby union is more popular globally, in the Australian market, it is rugby league that is king among domestic sports consumers, a fact that has put Rugby Australia (the union governing body) at a disadvantage over the past number of years, reflected by the struggles of the Super Rugby competition.
