Roku, the free ad-supported streaming television (FAST) service, has secured digital rights to the X Games, the global action sports events series, for the 2025 season.
The deal sees the service become the exclusive US streaming home of the X Games Aspen 2025 and an X Games event this summer.
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The competition will be available on Roku’s recently launched Roku Sports Channel.
Additionally, Roku has launched X Games TV, which will broadcast programming highlights, clips, interviews, and archival content.
Jeremy Bloom, chief executive of X Games, said: “As the new CEO of X Games, I’m thrilled to announce this partnership with Roku. This collaboration ensures that the world’s premier action sports events will reach a broader audience.”
The 24/7 Roku Sports Channel launched on August 12 and features Roku’s wide slate of domestic streaming sports rights in the US including its 18-game MLB package of Sunday regular season fixtures, the rights to which Roku secured back in May.
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By GlobalDataOther competitions broadcast on the Roku Sports Channel include motor racing’s all-electric Formula E, games from the National Basketball Association’s developmental G-League, and boxing from the Top Rank promotion.
