Rugby League Commercial (RLC), the body that controls the media, marketing, and events rights for the Rugby Football League and its Super League competition, and IMG, the sports and entertainment giant, have announced an exclusive partnership with fantasy game developers Voono. 

The tie-up will see the two parties collaborate to launch a free-to-play fantasy Super League game. It is scheduled to go live early next month ahead of the Super League starting on February 15 and includes every club and player in the competition.

Voono has already completed a closed beta phase with rugby league fantasy fans, and users can now sign up to join the game’s waiting list which includes a card-collecting element in addition to the fantasy game.

Rhodri Jones, managing director of Rugby League Commercial, said: “Two of the key priorities of our long-term strategic partnership with IMG are to transform rugby league’s digital presence and to increase our appeal to young fans.

“We believe this exclusive partnership with Voono is a major step forward in both those areas. It's a unique blend of fantasy gaming and sports card collecting, tailored specifically for the rugby league community.”

Daniel Chirwa, account director of digital at IMG, added: “Delighting our fans and delivering a better rugby league experience are two promises we set out to deliver through our digital transformation project.

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“With gaming a focus pillar for digital innovation within the game, Voono’s product and forward-thinking team have matched our ambitions. They have proven to be an ideal strategic partner to enhance our gaming proposition across the sport.”

Voono has also stated that it intends to add more features such as substitutes and club-specific rewards at a later date.