Accor has, through this deal, retained its status as PSG’s premium hotel partner. (PSG Imagery)

French soccer champions Paris Saint-Germain (PSG) have extended their commercial deal with international hotel chain Accor for another four years.

The tie-up between PSG, who secured the 2025-26 Ligue 1 title earlier this month, and Accor will now run through the 2029-30 campaign, with the All Accor booking platform and loyalty program retaining its position as a club sponsor.

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Accor has been a club partner since 2019, serving as the primary PSG sponsor until it was replaced by Qatar Airways in 2022. It now retains its status as PSG's premium hotel partner.

Richard Heaselgrave, PSG's chief revenue officer, commented: "For more than seven years, our partnership has been built on a shared vision of excellence, innovation, and commitment. We are proud to continue this journey together through 2030."

For PSG, this extension comes hot on the heels of the Parisian club unveiling a new tie-up with telecommunications operator Asiacell, marking the first commercial tie-up between a major soccer team and an Iraqi brand.

Under the deal, Asiacell, owned by the Ooredoo Qatari telecoms multinational, becomes a premium partner of the club.

PSG will play in their second consecutive UEFA Champions League final later this month, taking on England's Arsenal on May 30.

Mehdi Hemici, global chief loyalty and partnerships officer at Accor, added: "Our collaboration with Paris Saint-Germain, one of the world’s most renowned sports brands, is more than ever a key asset. It has played a significant role in strengthening the international positioning of our All Accor loyalty program."

In terms of other Accor sports sponsorships, it is also a partner of international sailing series SailGP, while in 2024, it was a major partner of the Olympic Games in Paris, France.

In addition, it is also the naming rights partner of the indoor Accor Arena sports and entertainment venue in the French capital.