Paris Saint-Germain (PSG), the French soccer giants, will open a new US store in Las Vegas through its partnership with sports retailer Lids.

The Vegas store will feature team jerseys, headwear, accessories, “one-of-a-kind” collaborations, and fashion collections. The store will also include customization stations.

The store will officially open tomorrow (July 29).

As part of the Ligue 1 club's long-term partnership with Lids and Fanatics, the digital sports platform and e-commerce giant, Lids oversees the operations for PSG store locations in multiple global markets.

Lids and PSG have already launched three US stores featuring club merchandise – in Los Angeles in 2021, New York in 2022, and Miami earlier this year – which the retail firm operates.

Last year, PSG and Lids expanded their commercial deal into Europe.

Fabien Allegre, PSG’s chief brand officer, said:  "The opening of a new Paris Saint-Germain store in Las Vegas reflects the club's massive potential for development in the US, where we are boosting our presence.

"This is our way of responding to the growing passion of the US public, whose love for our products grows a little more with every passing season. We are proud to now offer them an immersive experience focused on our brand in the heart of Las Vegas."

Bob Durda, president at Lids, added: "As we continue to broaden our brick-and-mortar footprint, this new location speaks to the incredible partnership that we've been able to forge with PSG.

"We look forward to continuing to offer an unparalleled shopping experience in Las Vegas as local fans and visitors will have access to iconic merchandise right at their fingertips."

Image: Julian Finney/Getty Images