Motor cycling’s governing FIM has selected Prime Stadium, a Portuguese firm, as the new promoting company, from next year until 2031, for the EnduroGP World Championship, the international offroad series.
The deal, which runs for 10 seasons starting with the 2022 campaign, comes after the FIM launched a tender for the series’ new promoter back in 2019, but was unable to finalise the process last year due to the coronavirus pandemic and its various economic impacts.
Without an external promoter in place, the FIM itself has been acting as the EnduroGP promoting vehicle for the last two seasons.
Jorge Viegas, president of the FIM, has now said: “Following the call for tenders launched in 2019 and a year of intense work to continue the development of the FIM Enduro World Championship, the FIM is pleased to announce that Prime Stadium has now been chosen as the promoter for the next 10 years.
“I am confident that together with the new promoter and all stakeholders involved we will closely collaborate to deliver the deserved visibility to the World of Enduro.”
Carla Alvarenga, managing director of Prime Stadium, added: “We are proud and happy to become the FIM EnduroGP promoter until 2031. The FIM has done a great job this year and we will do our best to take the Enduro to the next level.”
The EnduroGP 2022 season is set to start in May in Spain, with other rounds planned in Italy, Sweden and Slovakia before the final two events in Hungary and Germany later next year.
Prime Stadium have said they are “committed to providing superior integrated event management solutions and are perfectly placed through their previous involvement in the sport of Enduro.”
As well as working with various EnduroGP manufacturers for that series, the promoter has also been active in terms of rider representation in recent years.
In April this year, Borilli Racing, the Brazilian tyre brand, prolonged its title sponsorship deal for the EnduroGP World Championship.
Under the agreement with the FIM, Borilli continued to give its name to the series for the 2021 season, having first come on board last year.