Rezzil, the virtual reality software firm backed by English soccer’s top-tier Premier League, has raised $10 million in a new funding round as part of its global expansion.
The funding round includes continued backing from the Premier League and London-based Simba Investments, as well as a group of strategic investors from across the world of sport.
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New investors include English soccer player Jobe Bellingham and putting coach Phil Kenyon.
The investment from Bellingham, who plays for German outfit Borussia Dortmund, forms part of a broader strategic partnership with the Bellingham family, under which Rezzil will deliver technology supporting future digital initiatives.
They join an existing investor group that includes Thierry Henry, Cesc Fàbregas, Vincent Kompany, Tyrone Mings, Michail Antonio, Anthony Watson, and Marcus Smith.
Rezzil was founded in Manchester a decade ago by Adam Dickinson, Andy Etches, and Gareth Thatcher and launched in 2019.
The company’s next phase of growth is being led by a senior leadership team that includes Sion Colley as chief executive and Paul Mann as chief financial officer.
Colley and Mann previously led Angstrom Sports before its acquisition by Entain in 2023 and have invested in Rezzil as part of a strategic consortium.
Jake Loos, former Hawk-Eye and NBA executive, has been appointed to lead Rezzil’s North American expansion. Rezzil has also opened new offices in London and Chicago and expects to double its global headcount to around 100 people over the next 12 months.
While Rezzil first became known for virtual reality training in professional soccer, it is now expanding its offering through Movement Intelligence, which is described as “the ability to transform movement into actionable insights and immersive experiences.”
Rezzil claims its technology will enable leagues and rights holders to “unlock the competitive and commercial value of movement, and give broadcasters new ways to analyse, explain, and enhance live sport.”
Colley said: “For more than a decade, Rezzil has been helping shape the future of sport through technology. Today, we’re taking the next step by establishing Movement Intelligence as a category in its own right.
“Sport has always understood the value of insights in movement. Our ambition is to help the industry understand it in entirely new ways, creating technologies, products and experiences that weren’t previously possible.
“This investment gives us the opportunity to scale that vision globally, working with the world’s leading teams, broadcasters, athletes, and rights holders to unlock the next generation of sport.”
The Premier League invested in Rezzil in 2024 and also agreed a four-year licensing deal with the firm.
