International sports hospitality provider On Location, the official exclusive hospitality provider of the Olympic Games for its next three showpiece events, has announced it has opened a new office in Italy in order to support its operations.
The office, located in the center of Milan, was opened to support the company’s role as the official exclusive hospitality provider of the 2026 Winter Olympic Games, which are to be jointly hosted in Italy by Milan and the town of Cortina d’Ampezzo.
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The office expands On Location’s global footprint, allowing it to better focus its operations around the coming Winter Olympics and have closer oversight on its array of hospitality packages prior to the event.
The opening of the office coincides with the date being two years exactly before the opening ceremony of the Milano-Cortina Winter Olympic Games.
Scott Jernigan, On Location’s chief commercial officer and executive vice president, stated: “With two years to go until Milano Cortina ’26, we are excited to be expanding our global footprint and team into Italy as we prepare to deliver the largest hospitality program in Winter Games history.”
“As the Official Hospitality Partner, On Location takes care of everything, from the moment a guest decides to purchase their ticket-inclusive hospitality packages, to the once-in-a-lifetime hospitality experiences they’ll enjoy there, providing a seamless, centralized hospitality experience for fans and stakeholders."
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By GlobalDataOn Location also announced that it was partnering with travel platform Fliggy to launch an e-commerce store in China.
Fliggy, a subsidiary of Chinese commercial conglomerate Alibaba, launched On Location’s online store on its digital platform ahead of the Paris 2024 Olympic Games, which On Location is also providing hospitality for.
Fliggy chief executive Zhuang Zhuoran hinted that the the new digital storefront could be the first of many joint event focused collaborations between itself and On Location, stating: “The demand for personalized travel and hospitality experiences has become a prevailing trend in China’s consumer market. Using Paris 2024 as a starting point, we at Fliggy look forward to collaborating closely with On Location to integrate unique, ‘once-in-a-lifetime’ moments with the scenery, culture, and authentic way of life in each destination.”
On Location hospitality packages for the 2024 games are already on sale through the marketplace.
