Soccer content and media company Footballco has agreed a new partnership with North American soccer’s NWSL for the next three seasons.
The new deal will see the group serve as an official media and content partner to the women's league.
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As part of the deal, Footballco will be committing resources to cover the majority of NWSL matches, amplifying weekly highlights, providing more player-led storytelling, and covering fan communities more.
The partnership provides Footballco with worldwide rights to distribute NWSL official match highlights, which initially began with the 2024 season kick-off last weekend.
The content will be available on Footballco’s global soccer platform Goal, and its dedicated women’s soccer platform, Indivisa, while Footballco will also incorporate NWSL content into various social-first video formats.
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Additionally, Footballco will showcase Indivisa content on NWSL’s official social media platforms and website, while NWSL highlights will now be featured in Indivisa’s editorial series, including Ready to Play, Table Talk, Kit Bag, and more series currently in development.
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By GlobalDataJason Wagenheim, chief executive of Footballco North America, said: “This collaboration underscores our unwavering commitment to women’s soccer and signifies a pivotal moment in our journey to become the leading platform for showcasing the talent and passion within the NWSL.
“Through compelling storytelling and the introduction of innovative video formats, we aim to celebrate the players and clubs that define the essence of the league.”
NWSL's senior vice president of broadcast Brian Gordon added: “We’re excited to partner with Footballco to deliver even more NWSL content to our expanding global audience.
“Engaging with fans worldwide is central to our mission of cultivating a passionate community around the NWSL and global women’s soccer more broadly, and Footballco’s storytellers will no doubt help us achieve that goal.”
Footballco’s partnership with NWSL builds on its official sponsorship of last season’s Championship Weekend.
