The marketing and production arm of US top-tier basketball’s NBA has brought in the Horizon Sports and Experiences (HS&E) agency to support its global market expansion.
HS&E, a division of the Horizon Media agency, launched last month. Its co-chief executives are David Levy, former president of media conglomerate Turner, and Chris Weil, former chair and chief executive at Momentum Worldwide.
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Now, NBA Entertainment has approached the agency to continue its international growth path.
Gregg Winik, the NBA’s president of content, and an executive producer, said: “During his many years as an NBA partner, David has demonstrated his creative and innovative approach to branding and growing businesses.
“Adding his expertise to HS&E’s strong data and analytics capabilities will help us better understand the needs of our fans and how to reach them.”
Levy added: “The NBA is a great brand, and I’m fortunate to have built long-term relationships with the professionals at the NBA based on trust, creativity, and results.
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By GlobalData“We pushed each other and won together, and I am looking forward to this next chapter.”
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