Iconic US stock car racing series Nascar has struck a multi-year commercial deal with credit card company Avant, which will create a new co-branded offering for Nascar fans.
As the official credit card partner of the series, Avant will create a Nascar-branded credit card that will feature exclusive Nascar-centric benefits and experiential access.
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This partnership will begin on January 1, 2027, with Avant taking up exclusivity in the co-branded credit card category.
Speaking on the announcement, Nascar chief commercial officer Craig Stimmel said: “Nascar fans are among the most passionate and loyal in sports, and this partnership with Avant creates another meaningful way to reward that passion.
“From automatic All-Star status in Nascar Fan Rewards to early ticket access and enhanced rewards, this card is designed to bring fans closer to the sport they love while adding value every time they engage with Nascar.”
Charles Whittaker, the chief business officer at Avant, added: “We built this program to make good on what Nascar already knows about its fans: they show up, they’re loyal, and they deserve a card that reflects that.
“Our job is to build a card program around how Nascar fans live and spend. We’re excited to bring this program to life in 2027."
Avant previously operated a similar sponsorship agreement with US soccer’s top-flight MLS, a deal that began in 2023, but the credit card firm did not return as a sponsor of the current 2026 campaign, and now Nascar fills a void in its sponsorship portfolio.
A schedule for the 2027 Nascar Cup season has yet to be confirmed, however, like with the current 2026 edition, it will start in February with the iconic Daytona 500 (this time on February 21) and run through the NASCAR Cup Series Championship Race in November.
In terms of recent Nascar activity, early July saw the series and US-based digital media company Motorsport Network unveil a partnership.
