The International Ski & Snowboard Federation (FIS) governing body has continued its recent commercial push by bringing in electronics and electrical equipment manufacturer Mitsubishi Electric as a new sponsor.
The partnership will be centred around the Nordic Combined discipline and sees Mitsubishi Electric become the title partner of the FIS Nordic Combined World Cup.
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In addition, the brand will become a premium partner for the FIS Tour de Ski series for 2026-27.
The 2026-27 FIS Nordic Combined World Cup begins in late November in Ruka, Finland.
Earlier this week, the FIS announced an extension of its 20-year partnership with Swiss watchmaker Longines, which is set to continue as the official timekeeper for events in the Alpine skiing discipline.
June, meanwhile, saw the governing body extend its major tie-up with carmaker Audi – the title sponsor for the Alpine Ski World Cup, among other designations – through to 2030.
Mitsubishi Electric is also a commercial partner of the World Rugby governing body, covering the women's national team WXV Global Series, and of Premiership Women's Rugby in England.
