AC Milan, the Italian soccer giants, have opened a new office in Dubai as part of their expansion in the Middle East.

The Serie A club today announced the opening of Casa Milan Dubai which will serve as a central hub for its operations and initiatives in the Middle East. It is situated in the Dubai International Financial Centre.

Milan said the move “marks a significant milestone in the club's strategic global expansion” and a “new evolution phase under the leadership of RedBird Capital.”

The team will also use the base to connect with key stakeholders, from institutions to existing partners, including shirt sponsor Emirates, which has had a relationship with the Milanese club since 2007, and official hotel partner Siro. 

Emirates renewed its shirt sponsorship agreement with Milan in December 2022.

The Serie A outfit will additionally seek to secure new partnerships in a strategic market.

Milan will also look to increase engagement with their fans in the region, as they claim to be the most supported Italian football club in the region with over 35 million fans. 

With the new headquarters in Dubai, Milan become the first Italian football club to open an office in the Middle East and North Africa (MENA) region. 

Milan will also expand its academy program in the region. For the past 15 years, the club has operated its longest-running AC Milan Academy in Kuwait.

Giorgio Furlani, AC Milan's chief executive, said: “Casa Milan Dubai represents our commitment to global growth and our strong belief in the potential of the Middle Eastern market.

“This new office is not merely a physical space but a testament to AC Milan’s ambition to foster a stronger, more global football community.”

“With our new office in Dubai, we are proud to further our presence in a key region for the club and to continue to build upon our relationship with our partners.”

Serie A opened its first MENA office in Abu Dhabi in June.

US-based private equity firm RedBird Capital Partners acquired Milan from investment company Elliott Advisors in June 2022 for €1.2 billion ($1.3 billion).