MCG Logistics will continue as the official logistics partner of the FIM Speedway World Championships after securing a partnership renewal with Mayfield Sports Events (MSE), the new global promoter of the elite motorcycling competition.
The new multi-year deal builds on MCG Logistics’ original partnership with the competition struck in 2022 and will see the company continue to transport crucial Speedway infrastructure across Europe, including the riders’ pit boxes, the central stage, the fanzone, and track covers.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The new contract begins as Speedway launches its 2026 season with the World Cup semi-final on Friday (May 1), followed by the Speedway GP of Germany – Landshut the next evening.
The new deal comes as MSE settles into its new role, having taken over as the global promoter of the competition last September through a deal with Warner Bros. Discovery Sports (WBDS), the sports division of the media and entertainment giant, and motorcycling’s governing body, the FIM.
The firm now oversees every level of the FIM Speedway pyramid. This includes the FIM Speedway Grand Prix World Championship, the FIM Speedway Under-21 World Championship, as well as the sport’s world team championships – the FIM Speedway of Nations and the FIM Speedway World Cup, which returns this year.
MSE took the contract from WBDS, which began a 10-year contract as the sport’s sole global promoter in 2022 but opted for an early termination. The company oversaw all operational and commercial aspects of speedway across both broadcast and sponsorship sectors.
Mayfield has now taken on the final six years of that agreement from 2026 until 2031.
WBD is still the global broadcaster and rights distributor for FIM Speedway for the next six seasons, with coverage through its various channels and platforms such as streaming services HBO Max and Discovery+ in Europe and the US, linear channels including Eurosport in Europe and the Asia-Pacific region, and TNT Sports in the UK and Ireland, as well as wider coverage through WBD’s sub-license partnerships.
Based near Silverstone, Mayfield has vast experience in motorsport competitions, including Formula 1, MotoGP, British and World Touring Cars.
The agency, which specializes in sports promotion, brand, and rights management, also works with racing teams such as Red Bull Racing, McLaren, Haas, Aston Martin, Alfa Romeo, Chevrolet, Porsche, and Seat.
