This year’s Copa America begins on June 20, with the final taking place on July 14. (Buda Mendes/Getty Images)

Host Broadcast Services (HBS), the television production company owned by international sports marketing agency Infront, has been appointed by South American soccer’s governing body Conmebol for this year’s Copa America national teams competition.

HBS will serve as the host broadcaster for the tournament taking place in the US, adding to its soccer portfolio.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

This marks the second occasion that HBS will have provided host broadcaster coverage of the event, following the  Copa América Centenario in 2016. This year’s edition begins on June 20, with the final taking place on July 14.

The company has tie-ups with several soccer bodies including FIFA, Europe's UEFA, and North and Central America's Concacaf.

Monserrat Jimenez, Conmebol’s deputy secretary general and general legal counsel, said: “HBS’ dedication to elevating football coverage globally is unquestionable. Its selection as our host broadcaster for Copa América USA 2024 underscores its proven expertise in delivering top-tier productions.”

See Also:

Dan Miodownik, HBS chief executive, added: “The attention of the world will be on Conmebol’s top stars and, as such, world-class production and project management is required. That is where Conmebol has put their trust in our track record.” 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In January 2023, HBS launched a US-based subsidiary to expand its business into North America. The entity – known as HBS LLC – is based in Miami, Florida.

The division manages the current projects HBS is working on in the US, including the extended contract with Concacaf.

HBS provides host broadcast services for several other major sporting events including FIFA competitions, the Rugby World Cup, and tennis’ French Open grand slam.