Genius Sports, the international sports data and technology company, has entered into an integrity partnership with Malaysia’s Major Basketball League (MBL), the top-tier domestic competition, to combat the threat of match-fixing.
Through the tie-up, Genius will provide the competition with a “comprehensive” integrity program to identify, combat, and prevent match-fixing.
The company’s Bet Monitoring System will use artificial intelligence to analyze global wagering activity on Malaysian basketball, cross-referencing real-time odds movements with proprietary predictive algorithms to automatically flag potentially suspicious activity.
Through its global team of integrity operators, Genius will examine all monitoring data to provide MBL with reports and data-driven analysis.
In addition, it will provide model rules and regulations to offer “robust foundations” for the league’s new integrity program.
Genius will also deliver educational workshops, helping players, officials, and coaches to understand how match-fixers operate, where they should report any attempts to manipulate games, and the personal and professional consequences for not doing so.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
Stephen Thurley, head of integrity partnerships at Genius Sports, said: “In the fight against match-fixing, sports must be proactive and invest in measures that both identify existing threats and provide long-term protection.
“We’re pleased to be working in partnership with Major Basketball League Malaysia, building a robust integrity program that combines model rules and regulations with 24/7 monitoring and education services.”
Frank Ch’ng, commissioner of MBL, added: “This collaboration between MBL and Genius Sports to safeguard the integrity of our competitions represents a major milestone in the development of Malaysian basketball.
“We’re proud to be working alongside Genius Sports to ensure our games remain transparent, unpredictable, and fair.”
Genius has integrity partnerships with over 150 sports leagues and federations including the Indonesian Basketball League, Thailand Basketball Association, and Vietnam Basketball Association.