Fox, the US broadcaster, has teamed up with its streaming platform Tubi to launch a new sports OTT service in the country.
The platform, named ‘Sports on Tubi’, has been described by the two parties as “a premier streaming destination for sports.”
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The service, which will be free, will incorporate Fox’s sports programming which includes American football, baseball, soccer, and collegiate sports from the ACC and Pac-12 Conferences.
In the US, Fox’s sports rights portfolio includes the NFL, baseball’s MLB, ice hockey’s NHL and golf’s US Open Championship, along with soccer’s showpiece Fifa World Cup in 2022.
The national network said Sports on Tubi will feature nearly 700 hours of video-on-demand content from the NFL, MLB, Nascar, Big Ten conference, Concacaf soccer, PBC boxing and PBA bowling.
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The Concacaf content features the Champions League, which will expand to include the Concacaf Gold Cup and Conmebol Copa America, South America’s national teams competition.
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By GlobalDataThe new streaming service is being rolled out across Amazon Fire TV, the Roku platform and Android, with other platforms to follow soon.
Sports on Tubi will also feature linear content from Fox Sports, Fox Deportes, the NFL and MLB channels, BeIN Sports Xtra and BeIN Sports Xtra en Español, Fubo Sports Network, Pac-12 Insider, Stadium and USA Today SportsWire, with ACC Digital Network and Real Madrid TV, the in-house channel of the Spanish soccer giants, to be added in due course.
Additional content will include original documentary series and archived content.
US restaurant chain Applebee’s and Uber Eats, the food ordering and delivery app, have signed up as inaugural sponsors of Sports on Tubi.
Fox acquired Tubi for $440 million in March 2020. The ad-supported free streaming service is available on over 25 digital platforms in the country and incorporated Fox’s news and sports programming to its offering following the takeover.
It has over 250 content partners including major film studios such as Warner Bros., Paramount, Lionsgate and NBCUniversal.
The Rupert Murdoch-owned media giant is expected to fund its acquisition of Tubi with the money it received from selling its 5 per cent stake in Roku, another ad-supported streaming platform.
Tubi, which was launched in 2010, claims to have a subscriber base of more than 25 million active monthly viewers.
Farhad Massoudi, chief executive of Tubi, said: “Tubi is dedicated to evolving the streaming service to offer more diverse content that we know our viewers want to see. ‘Sports on Tubi’ embraces our viewers’ passion for sports content across our vast library, and we are excited to be launching this offering with world-class brands.”
“With a robust pipeline of sports news, live games and classic match-ups, the power of free has expanded for our loyal sports enthusiasts, with even more channels to launch next year.”
