Electric vehicle racing series Formula E has launched its first official video game with Formula E: High Voltage, a racing management game developed by Web3 gaming companies Animoca Brands and Amber, allowing players to experience being a team principal in all-electric racing.

The game launches Formula E’s video game strategy, with the series set to expand in this area.

Players will be able to collect, train, upgrade, and manage drivers and cars from different seasons, including all 11 Formula E teams.

Various Formula E tracks will be in the game such as Rome, Diriyah, New York, London, and Berlin, and each car and driver in the game is an NFT token of a specific rarity.

Kieran Holmes-Darby, gaming director at Formula E, speaking at ESI London to GlobalData Sport, said: “We approached it with more of a gaming mindset than a Web3 mindset. We're interested in building a management simulator-style game because we just finished our license with Motorsport Manager online.

“The concept is to monetize directly through the items in the game, as opposed to doing esports contests or anything like that, just pure licensing.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Speaking in terms of Formula E’s gaming strategy moving forward, Holmes-Darby added: “The broader gaming strategy is all about building a new marketing medium for the sport. So getting licensing deals to get our IP into existing worlds or video games so that people can have an experience with it.

“The esports strategy is to take one of those games and create a broad and massive ecosystem around it. People can compete and have a regular touch point on your phone. At the moment, we do that with a game called Rfactor Two, which is a high-end sim racing game.

“It's a brilliant simulator, a real to life experience. It's not the most widely played game. But for the sim racing community, it’s one of the big ones. So we have what’s called Accelerate, our esports competition, with live events, etc. We do lots of co-streaming using influencers on different channels.”

The game is the latest from Animoca’s REVV Motorsport web3 system, which also includes MotoGP Ignition, MotoGP Guru, REVV Racing, and Torque Drift 2.