International entertainment and sports business Endeavor has appointed Ursula Burns, former chief executive of print and digital document solutions company Xerox Corporation and telecoms firm VEON, to its board of directors.

Endeavor owns prominent agency IMG, mixed martial arts organisation UFC among various prominent properties.

Burns became chief executive of Xerox in 2009 and led the company through its transformation from a document technology company to a more diversified global business services firm.

In addition to later leading Veon for a number of years from 2016, she was appointed to lead the White House’s Science, Technology, Engineering, and Math Coalition from 2009 to 2016 by then-president Barack Obama.

She also served as vice-chair of the President's Export Council from 2010 to 2015 and as chair from 2015 to 2016.

Burns currently sits on the boards of Exxon Mobil, Uber, Waystar, and Teneo, as well as providing leadership counsel to other organisations including the Ford Foundation, the Massachusetts Institute of Technology Corporation, and the Mayo Clinic.

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Ariel Emanuel, chief executive of Endeavor, said: “As a newly public company, we are honoured to welcome Ursula to our board of directors at such a transformational time. Ursula is no stranger to leading global companies through change by embracing innovation and harnessing the power of technology – exactly the type of experience that will prove invaluable to us as we start this next chapter.”

Burns added: “I’m thrilled to join Endeavor’s board at this exciting time. Endeavor has long been a leading force in sports and entertainment and a true innovator in the content and events space. I’m looking forward to working alongside the leadership team to build upon the company’s incredible momentum and help lay the foundation for many more successful years to come.”

Existing members of Endeavor’s board include the company’s executive chairman Patrick Whitesell, Silver Lake co-chief executive Egon Durban, Silver Lake managing director Stephan Evans, Uncle Nearest chief executive Fawn Weaver and Tesla chief executive Elon Musk.

The company was floated on the stock market earlier this year, raising upwards of $500 million in the process.