Luis Vicente has left his role as chief executive of international pay-television operator Eleven Sports to become chairman of Apex Capital, the sports and entertainment investment company.

Vicente, who hails from Portugal, spent just under two years as Eleven chief after taking up the position in January 2020.

He also became a board member and chief digital officer of parent company Aser Ventures in the process but is understood to have departed the company in July.

Vicente has 25 years of experience in the sports industry largely with particular expertise in the innovation and technology space.

Prior to joining Eleven, he served as chief digital transformation and innovation officer for Fifa, soccer’s international governing body.

He has now opted to take a new route in his career with Portugal-based Apex, which focuses on providing exclusive investment opportunities for athletes in the sports and entertainment industry.

Apex was launched last year and has so far closed seven investments including several sports tech companies such as Spalk, MyLads, Footlab and Full Venue.

It positions itself as a strategic investor in the sports and entertainment sector, focused mostly on private equity opportunities.

Vicente will join an Apex team presently made up of four founding partners: Antonio Cacorino, Pedro Felix da Costa and current Formula E motor racing drivers Antonio Felix da Costa and Mitch Evans.

Cacorino and Pedro Felix da Costa also serve as chief executive and managing partner, respectively.

Apex said Vicente’s “experience, network and know-how are without a doubt a strong value add in such a pivotal stage of the company.”

On his appointment, Vicente said: “I believe in the growing role that athletes as entrepreneurs will play in the future of the sports transformation journey. I’m excited to begin this new chapter.”