The FIVB, world volleyball’s governing body, has entered into a major eight-year commercial deal with the Asian Volleyball Federation (AVC).

The deal has been struck by the AVC with not only the FIVB but also with Volleyball World, the commercial vehicle joint venture between the FIVB and private equity firm CVC Capital Partners, and runs from 2024 to 2032.

Through the deal, Volleyball World will invest directly into the AVC in return for commercial rights, while the FIVB will increase its own direct investment into the AVC’s 65 national federations through the Volleyball Empowerment program.

The tie-up has been made with the intention to “explore and enhance the commercial potential of senior international volleyball and beach volleyball events in Asia.”

The bodies will also work together to grow the sport in the Asia-Pacific (APAC) region, with Volleyball World – launched in March 2021 – to be responsible for the commercial exploitation of the sport in that market.

The AVC’s human resources teams within the sectors of commercial, development, marketing, and operations will also all be invested in, to “further professionalize the administration of the sport.”

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Ary Graca, president of the FIVB, has said: "We are delighted to announce this landmark, three-party partnership between the FIVB, Volleyball World, and the AVC. We will work hand in hand to secure the financial stability and sustainability of the continental confederation while providing the opportunities and resources to further boost the sport in Asia.”

Finn Taylor, Volleyball World’s chief executive, added: "Broadcast and digital engagement is at a record high for the sport and the AVC will be able to access and integrate into Volleyball World’s world-class digital infrastructure, ensuring broader media distribution by making content and events accessible on our TV and digital platforms.”

Rita Subowa, president of the AVC, commented meanwhile that the agreement will “help expand the commercial opportunities for AVC senior international events, accelerate our growth and increase revenues …”