Feyenoord, of Dutch soccer’s top-tier Eredivisie, have partnered with Endeavor Streaming, a subsidiary of the international entertainment agency giant, to launch an OTT platform.
The deal makes the 2022-23 Eredivisie champions the first professional club in the Dutch league to launch a dedicated streaming service.
The Feyenoord ONE platform will show exclusive content such as original documentaries and series, matchday content including extended highlights, player interviews, and full match replays, live academy matches, and live press conferences.
Using Endeavor Streaming’s data capture and analytics tools, Feyenoord will also gain more consumer insight metrics, which they plan to use to maximize audience growth and build a marketplace strategy.
The platform launches today in time for the second half of the 2023-24 Eredivisie season.
Feyenoord’s chief commercial officer Ruud van der Knaap said: “Feyenoord ONE is a valuable addition to our existing club channels such as the website, the app, the magazine, and social media channels.
“Feyenoord ONE provides our supporters with high-quality content in a singular place, allowing them to decide what to watch, when to watch it, and ensuring them they will never miss a thing. Moreover, the production and distribution of video content through Feyenoord ONE enables us to further improve the quality of our documentaries, specials, and video series.
“We are incredibly proud to be the first club in the Netherlands to offer our supporters their own streaming service, taking our content production and distribution to the next level."
Pete Bellamy, chief commercial officer at Endeavor Streaming added: “This platform is a significant opportunity for Feyenoord to deepen its relationship with its loyal fans who are seeking more personalized content and interaction with their favorite team and players beyond the traditional matchday experience.”
Endeavor Streaming has previously launched direct-to-consumer streaming services for other soccer clubs and leagues, including Tottenham Hotspur’s SpursPlay, UEFA’s UEFA.tv, the National Women’s Soccer League, and the English Football League’s iFollow platform.