Golf’s DP World Tour (formerly the European Tour) has partnered with virtual reality golf game Golf5 eClub to launch a new tournament in the metaverse.

The tour claims the DP World Tour Championship Metaverse Challenge represents the first time a professional golf tour has launched a tournament in the metaverse.

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The competition will be open to Golf5 eClub members when it launches tomorrow (November 10), with the event running through November 25.

It is scheduled to coincide with the DP World Tour’s season-ending DP World Tour Championship, which will be played on the Earth Course at Jumeirah Golf Estates in Dubai, UAE between November 17 and 20.

Golf5 eClub players will be invited to compete against each other in a virtual reality simulation of the final three holes of the Earth Course.

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Spectators at the DP World Tour Championship will also have the opportunity to enter the competition at a gaming area in the spectator village.

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The game has been produced in partnership with developer AAA Game Studios.

The launch of the DP World Tour Championship Metaverse Challenge follows the launch of DP World Tour, a new esports competition organized in partnership with esports promoter DreamHack and US-based golf and entertainment business Topgolf Entertainment Group, in August. 

Keith Pelley, chief executive of the European Tour Group, said: “Golf lends itself perfectly to virtual reality gaming and we are determined to lead the way in bringing top-level professional golf to the metaverse. The team at AAA Game Studios have done an amazing job in recreating the final three holes of the Earth Course in what is a truly immersive and realistic experience that will enable fans to engage with golf and the DP World Tour Championship in new ways.

“This builds on the success we have already had in the launch of the DP World eTour, that will have its grand finale at the DP World Flow Pavilion in Dubai on 16th November. These innovations will make the DP World Tour Championship a multi-dimensional entertainment spectacle – both on and off the course.”

Antonio Marin, founder and chief executive of AAA Games Studios, added: “We are very excited to partner with the DP World Tour Championship to bring this tournament to life as a world’s first in the Oculus Metaverse. Our vision is to build out this partnership with the DP World Tour over the coming years and ensure fans can play some of the biggest events on the golfing calendar.

“We at Golf5 pride ourselves on being the home of authentic golf in the metaverse and we are excited for the fans to be able to play the course at Jumeirah Golf Estates and the immersive experience we will be providing with this unique event.”