The previous deal between the two parties ran through the 2021-24 rights cycle (DAZN).

International sports streaming service DAZN and Italian advertising firm Digitalia'08, owned by commercial broadcaster Mediaset Group, have announced a renewal of their advertising agreement for the top-tier Serie A soccer league until 2027.

This means that Digitalia'08 will continue to have the exclusive mandate to find advertising partners for Serie A while working with DAZN (the men's league's primary domestic broadcaster).

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The previous deal ran through the 2021 to 2024 rights cycle, with the new tie-up aiming to produce higher revenue for the 20-team Serie A in the future.

Stefano Sala, president of Digitalia'08, has said: “The renewal of the collaboration with DAZN is the natural consequence of a winning and virtuous model that we have built together.

“A model that has made it possible to achieve important results in terms of advertising revenue, significantly expanding the number of companies interested in the football product, [and] bringing continuous innovation in advertising formats."

See Also:

Stefano Azzi, chief executive of DAZN Italia, added: “We are very satisfied with the results we have achieved in the first three years, now we look ahead in view of the start of the new rights cycle which will continue to see us committed to the valorization of the Serie A product.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“Digitalia is the ideal partner to intercept the maximum value together and growth in the advertising market.”

DAZN holds the main package of Serie A rights for the 2024-29 Serie A cycle, through a deal struck last October. Sky Italia, meanwhile, will cover three fixtures per matchday.

Last month Portuguese sports broadcaster Sport TV announced it had secured the rights to air Serie A through to the end of the 2026-27 season.

Sport TV has broadcast the league, as well as its Coppa Italia and Supercoppa Italiana competitions, since 2015 when it took over from previous broadcaster BTV, with the latest deal to take its coverage of the league to over a decade in length. Sport TV last renewed its rights in 2021.