CSM Sport & Entertainment, the UK-based international agency, has acquired the cricket talent agency Phoenix Management Group.
Through the acquisition, announced yesterday (July 6), CSM will become “the undisputed market leader in English cricket”, the agency has said.
As well as current players such as Joe Root, Stuart Broad, and current England test captain Ben Stokes, the agency also manages several ex-players and media personalities. It was launched in 2018, by former England cricketer Neil Fairbrother.
CSM will add these individuals to its existing roster of cricketing talent.
Matt Vandrau, CSM’s group chief executive, said: “Neil’s expertise, coupled with our own experience in this space, positions us collectively as the undisputed market leaders within English cricket both commercially and from a talent management perspective. We look forward to working with Neil and his team.”
Fairbrother added: “Everyone here at Phoenix is excited by the prospect of working closely with CSM. As an established global agency, operating across the full spectrum of sport and entertainment, we feel they can help elevate our business to a new level.”
CSM, throughout the process, was advised by Womble Bond Dickinson, while shareholders at Phoenix Management were advised by Seneca, Laytons, and Claritas.
Last year, CSM acquired Greenroom Digital, its long-term digital and data partner.