CricViz, the cricket data and analytics provider, has been appointed as the official data collection services and high-performance partner for Cricket Australia.
The multi-year agreement is part of a data centralisation project that will establish a single statistics platform for the national governing body.
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Through the tie-up, Cricket Australia will have access to data and analytics tools to support its men’s and women’s teams.
In addition, fans will be given enhanced match coverage, live insights, and interactive digital experiences built on CricViz’s real-time data widgets, editorialised insights, and predictive data feeds.
CricViz will provide a suite of products and services, including analytics services, live data collection and downstream infrastructure, and fan engagement tools.
By partnering with Cricket Australia, CricViz now provides data services to nine of the 12 test-playing nations, as well as a collection of major top cricket organisations, tournaments, and franchises, including the International Cricket Council, the England and Wales Cricket Board (ECB), and The Hundred competition.
James Allsopp, chief of cricket at Cricket Australia, said: “Data and video analytics are an enormously important aspect of team performance, and we're delighted this partnership will provide our teams access to CricViz's state-of-the-art analytics products.
“The partnership will also greatly enhance our coverage of the game for fans across our sites and social media platforms and help further enrich their experience.”
Michael Kivido, managing director for CricViz, added: “Cricket Australia is one of the most sophisticated cricket organisations in the world, and this partnership reflects what CricViz is building globally – a single, trusted data infrastructure that serves high performance, broadcast, and fan engagement all under one roof.
“We are proud to add Cricket Australia to our growing network of official rightsholder partners, and we're looking forward to a long and productive relationship.”
Meanwhile, the ECB has announced a new multi-year sponsorship agreement with soft drinks brand Cawston Press.
The deal will see the company become the official soft drinks partner and official drinks break partner of England Cricket.
Cawston Press will be providing the drinks bottles and carriers for all the drinks breaks in England men’s and women’s internationals across the country.
In stadia, the brand will have visibility on perimeter LEDs, programme advertising, and big screen content featuring England players during the drinks breaks.
As part of the deal, co-branded Cawston Press products will feature in supermarkets, homes, cafes, restaurants, and pubs across England and Wales.
The brand will activate the sponsorship across its full portfolio of drinks, including pressed juices, sparkling soft drinks, and kids' fruit water drinks.
Elsewhere, Cricket Ireland has secured property developer Evara as a new sponsor for women’s cricket and the all-Ireland Irish club cup competitions.
As part of the multi-year partnership, Evara will be the main shirt sponsor of the Ireland Women’s senior international cricket team and the Ireland Under-19s Women’s team.
The company will also be the title partner of Cricket Ireland’s four All-Ireland Club Cup competitions – the Evara Irish Senior Cup, Evara National Cup, and the Evara All-Ireland T20 Club Cup (men’s and women’s versions).
In addition, Evara will collaborate with Cricket Ireland on community initiatives.
The announcement comes as the women’s senior international squad prepares for upcoming matches against the West Indies, Pakistan, and England, as well as the ICC Women’s T20 World Cup in June.
