Chelsea Women, the prominent side from England’s top-tier Women’s Super League (WSL) soccer competition, have secured a new principal partner in the form of marketing solutions firm Constant Contact.
This agreement, which will run through 2026-27 campaign, will see Constant Contact serve as the official training kit sponsor of the club, with its brand appearing on all players' and staff training wear, matchday warm-up shirts, and other associated apparel.
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The partnership will kick off with Chelsea’s pre-season tour, for which Constant Contact will be the presenting partner, seeing the team travel across Australia and New Zealand in August.
Constant Contact has partnered Chelsea as an overall club since January 2025, and this new deal adds another season to the pair’s partnership.
Speaking on the announcement, Chelsea Women commercial director Giulia Mazzia said: “When we started working with Constant Contact in 2025, we knew the partnership was going to grow into something special.
“The team there are deeply committed to not only championing women but also steadfastly committed to putting resources in place to build long-term tangible change.
“To grow our relationship by welcoming Constant Contact as our official training kit partner means we commit to each other – again – to raise the bar, provide the visibility to help break down barriers, and unlock potential. All values we hold close to our hearts here at Chelsea FC Women.”
Chelsea Women finished third in the 2025-26 WSL campaign, but have dominated the competition in recent years, winning eight of the last 11 editions, including a streak of six-in-a-row between 2019-20 and 2024-25 that firmly established the club as one of the highest profile in the country, and indeed Europe at large.
The 2026-27 WSL season will begin on September 4 and run through May 23.
In anticipation, Chelsea will first travel to Sydney, Australia, to participate in the ‘Sydney Super Cup’ pre-season competition, playing against local A-League Women side Western Sydney Wanderers (July 28) and WSL rivals Tottenham Hotspur (August 1), with both games occurring at the 83,500-seater Accor Stadium.
After that, the team will go to New Zealand for a game on August 8 against Auckland FC Women at Auckland’s 50,000-capacity Eden Park Stadium, before returning to Sydney for a final game against an A-League Women select team on August 12 at the 45,500-capacity Allianz Stadium.
For Constant Contact, Chelsea says that the tour will offer “increased visibility and direct engagement with supporters, local business owners, and the wider public through the matches and unique activations.
