Global premium experiences brand Legends has been appointed by Conmebol, South American soccer’s governing body, to manage the sale of official merchandise for this year's Copa America national teams tournament.
Through the tie-up, the company will handle the tournament’s official stores and exclusive competition products.
Go deeper with GlobalData
The deal covers physical and digital stores, where fans will be able to buy jerseys, scarves, hats, flags, pennants, and pins in all of the 14 host cities in the United States, as well as online at store.copaamerica.com.
Last month, hospitality agency Absolut Sport expanded its partnership with Conmebol, gaining the designation of official travel partner of this year's Copa America.
The tournament will be played across 14 cities in the US from June 20 to July 14.
The 48th edition of the 16-team Copa America will return to the US for the first time since 2016 when that tournament set a new attendance record with nearly 1.5 million fans.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
