Mixed martial arts’ Ultimate Fighting Championship (UFC) has expanded its partnership with BetBoom, the global online igaming and sportsbook, to cover the Latin American market.
Through the renewed agreement, BetBoom will become the official betting partner of UFC in the region (excluding Brazil).
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The new deal builds upon an existing partnership in which BetBoom serves as the official betting partner of UFC in the CIS Countries in Eurasia.
As part of the tie-up, BetBoom will be integrated into a selection of UFC’s biggest events, with a focus on reaching Spanish-speaking fans in Latin America.
Specifically, for UFC Fight Nights held in the region (excluding Brazil), BetBoom will serve as a presenting partner and will receive prominent brand placement inside the Octagon.
In addition, by using graphic overlay technology in UFC’s Spanish-language feed in Latin America, UFC will digitally place BetBoom’s branding on the Octagon canvas during all UFC pay-per-views.
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By GlobalDataOther integrations will focus on fan engagement and brand awareness with in-venue activations at UFC events in Latin America, featuring BetBoom fan booths and original content that will run on arena video boards.
BetBoom will also have a presence at UFC fight week activities, including press conferences and weigh-ins.
To further engage with UFC fans in Latin America, the promotion and BetBoom will collaborate on a variety of custom and original content that will be distributed across UFC’s Spanish-language social media channels and digital platforms, and the two brands will work together to create exclusive promotions and VIP fan experiences.
BetBoom will first activate the new partnership around UFC 310: Pantoja vs. Asakura at T-Mobile Arena in Las Vegas tomorrow (December 7).
Nicholas Smith, vice president of global partnerships for TKO, said: “We’re thrilled to take our collaboration with BetBoom to the next level by expanding the partnership to Spanish-speaking Latin America.
“Latin America is a very important emerging gaming market, and we want to work with partners in that space, like BetBoom, who can offer unique ways for fans to experience the action and excitement of UFC.”
UFC has announced several sponsorship deals in recent weeks, including partnerships with with backpack brand Wolfpak, Australian online trading platform Pepperstone, global technology giant IBM, and water brand Drip Water.
