Barcelona, the Spanish soccer giants, have appointed Jonathan Bosch as their new head of business development in the Americas.
Bosch will be based in the club’s New York office in the US and replaces Nico Zini, who left the role at the beginning of the year to join Major League Soccer club Inter Miami.
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He will be tasked with increasing Barcelona’s regional sponsors in the region.
Bosch was previously director of corporate partnerships for the Seattle Seahawks of American football’s NFL for almost three years.
Prior to that, he held corporate partnership roles at national network Fox Sports and the Utah Jazz, the National Basketball Association franchise.
Bosch said: “I am honoured and grateful for the opportunity and thrilled to be part of a world-class team as we look to shape the future and fuel growth for the club.”
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By GlobalDataBarcelona opened their New York office in 2016 as part of plans to expand into North America.
But the club has struggled to maintain a leadership team in the region as several executives have departed in recent years.
Barcelona are yet to fill the vacant general manager role in the New York office after Xavier O'Callaghan, the former handball player who had headed up the club’s operation in the country since July 2018, left the position in June.
Austrian executive Arno Trabessinger was the first person to head the New York office but he left the club in 2017 due to a lack of sales and was replaced by O'Callaghan.
