ASM Global, the major venue management and events company, has announced its intention “to convert its portfolio into the most sustainable venues on Earth.”
The plan, released yesterday (March 27), sees ASM Global, through its ASM Global Acts corporate social responsibility platform and in partnership with sustainability consultancy Honeycomb Strategies, commit to a host of sustainability targets across its portfolio of more than 350 venues.
These include the reduction of energy consumption by 25% between 2023 and 2030, the sourcing of 20% of all energy consumed through renewables by 2025, and carbon neutrality by 2050.
ASM also plans to divert 50% of its waste and eliminate single-use plastic by 2025 and reduce water consumption by 25% between 2023 and 2030.
In addition, the firm is aiming to award 50% of its reportable spend to suppliers adhering to its own environmental purchasing policy by 2030, to increase plant-based menu options by 35% by next year within its Savor food division venues, and to decrease food waste by 75% by 2026 within those venues.
ASM has described these targets as “the most aggressive in the live entertainment industry” and says it intends to monitor progress “using the most comprehensive tracking system in the venue space.”
It has partnered with sustainability and operations software company WeTrack on the tracking aspect of the project.
Ron Bension, president and chief executive of ASM Global, said: “Our current portfolio of LEED-certified venues has set the standard, and we’re now raising the bar even higher.
“This entire program will be integrated into all of the relationships with our existing and future clients as part of our intrinsic ASM Global DNA.
“As we stated when we first partnered with Honeycomb Strategies last summer, demand from our established and newer clients for state-of-the-art sustainability innovations has been consistently increasing. We are now in a position to work with them and lead the industry in this incredibly important space.”
Lindsay Arell, Honeycomb Strategies co-principal, added: “The project has already begun. We’ve selected a group of pilot venues across size, type, and continents that have begun reporting against the goals. The aim is to add additional venues at a fast pace to obtain important baseline information for 2023.”
Among ASM’s portfolio of major sporting venues are Allegiant Stadium in Las Vegas, Caesars Superdome in New Orleans, Kai Tak Sports Park in Hong Kong, the Stockholmsarenan in Stockholm, AT&T Center in San Antonio, Antel Arena in Montevideo, Barclays Center in Brooklyn, Cowtown Coliseum in Fort Worth, Miami-Dade Arena in Miami, and Wembley Arena in London.
Honeycomb, meanwhile, has worked on recent sustainability programs and projects at the Colorado Convention Center in Denver, Moscone Center in San Francisco, SoFi Stadium in Los Angeles, and Barclays Center, among others.