Internet giant Google’s YouTube TV streaming service will offer a special bundle combining Warner Bros. Discovery’s (WBD) Max platform with the Sunday Ticket out-of-market package from American football’s NFL.

Through an expanded partnership with global media and entertainment giant WBD, its Max streaming platform (formerly HBO Max) will now become a Sunday Ticket partner ahead of the 2023 season.

Pricing and packaging of the Max-Sunday Ticket package on YouTube TV is yet to be released. 

YouTube TV last year secured a tie-up with the NFL for exclusive domestic rights to the out-of-market package of games from 2023 onwards. The seven-year agreement is understood to be worth just over $2 billion annually.

At present, YouTube TV is selling the NFL package in different combinations and special promotions.

In April, the service revealed that Sunday Ticket will be available on two of its subscription businesses – as an add-on package on YouTube TV and as a standalone offering on YouTube Primetime Channels, which allows users to subscribe and watch content from multiple services on the YouTube app.

For YouTube TV members with a base plan, it is available during a pre-sale period until September 19 for $299 covering the entire season, with the retail price then jumping to $349. This package covers every Sunday game from the 32-team league.

A bundle option for both the NFL Sunday Ticket and NFL RedZone is initially available for $289 as a launch offer, with the retail price also subsequently jumping by $100 to $389.

Via YouTube Primetime Channels, the NFL Sunday Ticket is available during a pre-sale period for $349, with the bundled RedZone and Sunday Ticket option coming to $389 initially.

Again, both those options then rise in price by $100 each at the retail price outside of the initial sale period, which began in April 11.

Sunday Ticket includes all out-of-market Sunday regular-season NFL games that are broadcast on national networks Fox and CBS.

Despite losing the broadcast rights to the Sunday Ticket games, DirecTV, the US satellite broadcaster, agreed a multi-year deal in May to distribute it in commercial venues across the country.

Meanwhile, US telecoms giant Verizon will provide Sunday Ticket subscriptions to new mobile and home internet customers.

From today (July 27), new customers who purchase select Verizon home internet packages or smartphones within its ‘unlimited plus mobile’ plan will be eligible for an NFL Sunday Ticket subscription on YouTube TV.

Verizon says that customers will need a Google account to redeem the offer but can watch for no additional cost via YouTube Primetime Channels. 

The promotion is also available to customers who upgrade their existing service on Verizon, while mobile customers who do not upgrade will also be eligible for a $100 discount for Sunday Ticket via Verizon Plus Play.