World Table Tennis (WTT), the commercial body for the International Table Tennis Federation (ITTF), has announced the expansion of its partnership with sports-focused media agency Story10 to boost its coverage of the game.

Through the new deal, Story10 will broadcast highlights from ITTF events such as its 2024 Championships, Grand Smash, and WTT Champions and Finals events.

Story10 will disseminate these highlights across its network of digital channels, of which it has 8,500 outlets, and its 700 linear broadcast partners.

WTT and Story10 will also cooperate through the partnership to increase WTT the ITTF’s reach and social media exposure through the use of influencer marketing collaborations.

The deal was brokered by international sports agency IMG, which is a joint-venture owner of SNTV, the parent company of Story10.

James Dobbs, SNTV managing director, said: “We’re thrilled to renew our partnership with World Table Tennis into a second year, continuing to drive awareness and helping to grow their global fanbase through our unique distribution network whilst providing all the action to our international audiences.”

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WTT broadcast director Melissa Soobratty added: “Our collaboration with Story10 has significantly elevated global awareness of WTT, expanding our media reach and coverage.”

“With 2024’s enhanced event calendar coupled with WTT's innovative and dynamic presentation of the sport, we’re now focusing on making a more substantial impact in the digital realm, leveraging Story10's extensive and thoughtfully curated network of influencers. This partnership will showcase WTT's strength and potential to captivate audiences worldwide."

WTT and the ITTF have already announced several events that Story10 will cover through the deal, most notably the ITTF World Team Table Tennis Championship Finals from February 16-25, WTT’s Singapore Grand Smash event from March 10-17, WTT Champions events in South kora and Germany in March and November respectively, alongside several other WTT Smash, Champions, and Finals events to be hosted throughout the year that are yet to be announced.